Is “sexy” a bad word?


Sexy means lots of different things to different people. I’ve recently learned that I need to choose my words with conviction.

And, no, I don’t mean choose them carefully. Rather, choose each word with complete commitment to holding all of its meanings.

I named one of my workshops, “Radiate Your Sexy Inner Business Goddess” This title ruffled a few feathers and I was asked to switch the word “sexy” with “passionate.” I didn’t hesitate. I changed it because it still worked and I wasn’t asked to change any other part of the copy that included the word “sexy.”

[To be honest, someone also took offense at my using the word “Goddess” in the title as well. This surprised me. She proclaimed I was less devoted to Goddess because I dared use Her in a commercial way. This may someday show up as a blog-vent, but this post is all about sexy.]

The question: “Should I have even used that word in the first place?” In my heart of hearts. YES. I used the word because it sounded the way I wanted to feel when I was facilitating the retreat. And, I wanted the women in attendance to feel this way too.

When I use the word “sex” or “sexy” in the headline of a post on Facebook or in an email headline people immediately react. Response levels go up, clickthroughs increase, engagement level rises. Sexy things happen, and, personally I feel sexy when I get good response to a project.

[This workshop, by the way, filled up in the first 48 hours after its announcement. I think the registrants wanted to feel sexy too.]

My associations with sexy:
Sexy = Strong, Healthy Body. Sacred. Mystical. Magical. Sassy. Magnetic. Fun. Carefree. Assertive. Sensual.

What are your associations with the word sexy? (set a timer for 30 seconds and write or type them out) Post them in the comments below if you feel so inclined.

Wishing you a SEXY day,


Ready to empower yourself and be a kick-ass entrepreneurial rock star?

Be a part of my sexy virtual group, Higher Ground: Practical Magic for Mystical Entrepreneurs.

You’ll get online individual support daily in our private Facebook group, weekly mini-tarot readings, bi-weekly masterminds, quarterly writing retreats, all of my online business courses and marketing guides, and a treasure trove of meditations.

Higher Ground is your magic carpet ride into the future *you* desire to co-create with Divine Intelligence … and a space for savouring the erotic, the sacred and the mystical within you.


About Kris Seraphine-Oster, Ph.D

Kris is a brand strategist and marketing copywriter that coaches creative and spiritually-minded entrepreneurs who are determined to find more meaning, magic AND profit in their businesses.

She was a once a corporate marketing director and lead website developer for some pretty big names, including Citrix Online, E! Entertainment Television, Disney, ABC, Paramount Pictures. She even made her employer $1 million with a single e-newsletter once.

But, like you, she heard the siren’s call and decided to pursue a life of pleasure, doing what she loves.

She has helped hundreds of entrepreneurs create a business and livelihood that feels otherworldly … seductive … enthralling … and totally pleasure-soaked.

When Kris isn’t working, you can find her priestessing rituals, writing mermaid erotica, dancing Indian classical and fusion styles, playing her congas, or frolicking in the surf with her 10-year old girl.


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